PSG, Perkins strengthen ties

Power Systems Gulf, a member of The Kanoo Group, along with Perkins UK, participated in the 2015 Middle East Electricity Exhibition which was held at the Dubai World Trade Centre on 2^nd – 4^th March, 2015 to showcase the broad Perkins product range from the 400 to the 4000 series and to promote the strong product support network in the region.

The Middle East Electricity is the largest and longest running power event in the region which brings together leaders from the power, lighting, nuclear or renewable energy sectors to exhibit their products and services.  The recent 40th Edition gathered more than 1,300 exhibitors in an area of approximately 54,000sqm, with around 20,000 visitors showing interest in the power generation segment.

This year, the Perkins exhibition stand was massive, well-designed and futuristic, which was located right in front of the Hall 1 entrance. The new Perkins product displayed was the 1506A engine manufactured in US, which is built on a reliable core to deliver improved performance and improved ambient capability upto 53 deg C, in the range of 200 – 330kVA. Power Systems Gulf provided a 4006 diesel engine from stock for display, which comes from an engine family offering proven quality, class leading warranty and reliability in key locations around the globe.

New Perkins 1506A Engine displayed
at the exhibition

Perkins regional Gas Centre of Excellence partner Mayphil was also present at the stand displaying a Perkins 4006-23TRS gas engine. 

Importance of the use of genuine parts was highlighted with genuine vs non-genuine parts display and messaging. 

4006 Engine from PSG stock displayed
at the exhibition

Perkins also held a customer event outside the Exhibition on the evening of the 2^nd day, to engage and thank its partners, OEMs and customers, which was attended by more than 100 delegates.

Power Systems Gulf partnership with OEMs was strengthened during this Exhibition, with several tripartite discussions held, to sort out issues and to further enhance business cooperation. Very few customer complaints were received at the stand, which conveyed the message to Perkins that the business model they have put in place for this region is working quite well.

During the Exhibition, an order for 100 engines was finalized with an OEM with the support from Perkins on delivery, which would be going into a project for Saudi Ministry.

Perkins Distributor Council Conference

The day after the Exhibition, on 5^th March, Perkins Distributor Council Conference was held at the Power Systems Gulf facility in JAFZA. This was attended by 25 people, representing Distribution from Europe, Africa Middle East, Turkey and CIS, and included 4 Top Management representatives from Perkins.  

GM, PSG Srini Kadaba opened the Conference and welcomed the delegates. Distributor Excellence program and Global Marketing update was provided by Perkins and presentations from Distribution covered several best practices being followed.

Krishna K Warrier, on behalf of Power Systems Gulf, presented the Perkins engine population data collection campaign concept and strategic parts pricing project for the region, which were well received by both Perkins and Distributor representatives present. 

Shaik Rahim, PSG Technical & Training Manager took the Delegates on a tour of the Training Facility, built to Perkins standards.

Perkins Management thanked the Distribution for their continued engagement in Perkins business and appreciated the support provided by Power Systems Gulf for Perkins products in the region. The excellent arrangements and coordination for the Conference provided by PSG Team was also highlighted and recognized. 

Power Systems Gulf Dubai was set up to manage Perkins business and to deliver product support excellence across the Arabian Gulf - that is to provide a consistent and seamless service across the region in line with Perkins vision and brand image. This incorporates engine sales, brand and product marketing, training, parts inventory optimization and technical / warranty support. PSG also provides a local platform for OEMs, Distributors and end-users to rapidly address their technical and product support related queries.

Distributor Conference Presentation by Servipower, Nigeria

Distributor Conference Presentation by Power Systems Gulf, Dubai

Distributor Conference Presentation by IPG, CIS

Delegates at Distributor Conference

Delegates attending the Training Facility tour

Delegates in front of The Kanoo Group Building, JAFZA

L to R: Brian O’Sullivan (EGM - Kanoo Machinery), Trevor Toulson (EAME & CIS
Regional Director - Perkins), Bill Giunta (Global Sales & Marketing GM - Perkins)
and Srini Kadaba (GM - PSG) at the Distributor Conference

Acknowledgement of key team members who worked behind-the scenes:

Premakumar Palari (IC&P / Logistics) – for making sure the marketing material for the Exhibition was received and delivered to the Perkins stand, perfectly at the time requested

Ibrahim Punnakkan (KRT) – for the documentation and delivery of the stock engine to Perkins stand exactly as per the requirement

Ramesh Varakkoth (Marketing) – for the flyer announcing the New Training facility, which was distributed at the Exhibition & the update of psgulf.com website with current information, before the Exhibition

Girish Siddappa (Property) and the chosen Contractor, WMI Constructions – for making sure the pending work at the facility was completed before the Conference, to make the facility presentable for the VIP delegation

Pradeep Kumar (Limousine Services) – for arranging the transport of the delegates for the Distributor Council Conference, to and fro Jebel Ali, without a hitch

Priyanka Saigal (Machinery – RMS) – for manning the Power Systems Gulf office reception desk and helping us with the Conference

We value your support and contribution.

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About The Kanoo Group

‘The Kanoo Group’ is one of the largest, independent, family-owned groups of companies in the Gulf region established in 1890. It has diversified business industries in shipping, travel, machinery, engineering, logistics, property, oil & gas, power, industrial chemicals, training, joint ventures, retail and commercial activities, among others, and operates extensively throughout Saudi Arabia, Bahrain, United Arab Emirates, Oman, Yemen and Qatar.

Our Vision
The Leading Family Business in the Region and Beyond

Our Mission 
Delivering Sustainable Excellence

Our Values 
Customer Focused, Ethical, Innovative, Agile, Competent & Intelligent, Collaborative, Accountable 

P.O. Box 290, Dubai, UAE. Toll Free: 800 KANOO, Fax: 04-3933636, Websites: www.kanoo.com / www.kanoogroup.com 

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Michelle Laylo Verzola 
PR Executive
The Kanoo Group