In a spirited demonstration of solidarity and commitment,
Kanoo Travel Dubai commemorated Breast Cancer Awareness Month by organizing a
meaningful event on October 12, 2023. Under the leadership of Aubrey Heldt,
General Manager of Kanoo Travel, the staff came together to raise awareness and
show their support for those affected by breast cancer.
To honor Breast Cancer Awareness Month, the first IATA member travel agency in
the GCC and a prominent force within the Middle East's travel industry
designated the 12th of October as 'Wear Pink to Work' Day, inviting employees
to don their best shades of pink. This symbolic gesture aimed to celebrate the
survivors' resilience and extend empathy to those presently fighting the battle
against breast cancer. The initiative included the distribution of pink ribbons
to all staff members, adorning the office with pink decorations, and the
provision of delectable, pink-themed cake and doughnuts.
During a brief gathering, informative materials were shared with the staff.
These materials were also circulated through email to ensure that everyone was
well-informed about the early symptoms of breast cancer. Emphasis was placed on
encouraging women to seize the opportunity for free clinical breast
examinations and mammogram screenings available throughout the UAE.
Additionally, the staff was educated on the importance of regular
self-examinations at home, underscoring the significance of early detection.
Breast Cancer Awareness Month, celebrated every October, is a pivotal annual
campaign dedicated to shedding light on the prevalence and impact of breast
cancer. With more than 2.3 million new cases reported annually, breast cancer
is the most common cancer worldwide. Alarmingly, in 95% of countries, breast
cancer ranks as the leading or second-leading cause of female cancer-related
fatalities. A salient fact that cannot be overlooked is that being female is
the most pronounced risk factor for breast cancer.
Aubrey Heldt, the General Manager of Kanoo Travel Dubai, remarked, "Our
'Wear Pink to Work' Day and associated activities were an endeavor to join the
global community in the fight against breast cancer. By raising awareness and
promoting early detection, we can save lives and support those impacted by this
disease. Our team's dedication and participation testify to our commitment to
social responsibility."
Kanoo Travel Dubai continues to champion social causes and
actively engage with the community meaningfully. As Breast Cancer Awareness
Month extends throughout October, the company stands firmly in its resolve to
spread awareness and encourage proactive health measures to combat this
prevalent disease.
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