Wednesday, 25 October 2023

Celebrating Courage - Kanoo Travel Dubai's 'Wear Pink to Work' for Breast Cancer Awareness Month




In a spirited demonstration of solidarity and commitment, Kanoo Travel Dubai commemorated Breast Cancer Awareness Month by organizing a meaningful event on October 12, 2023. Under the leadership of Aubrey Heldt, General Manager of Kanoo Travel, the staff came together to raise awareness and show their support for those affected by breast cancer.


To honor Breast Cancer Awareness Month, the first IATA member travel agency in the GCC and a prominent force within the Middle East's travel industry designated the 12th of October as 'Wear Pink to Work' Day, inviting employees to don their best shades of pink. This symbolic gesture aimed to celebrate the survivors' resilience and extend empathy to those presently fighting the battle against breast cancer. The initiative included the distribution of pink ribbons to all staff members, adorning the office with pink decorations, and the provision of delectable, pink-themed cake and doughnuts.


During a brief gathering, informative materials were shared with the staff. These materials were also circulated through email to ensure that everyone was well-informed about the early symptoms of breast cancer. Emphasis was placed on encouraging women to seize the opportunity for free clinical breast examinations and mammogram screenings available throughout the UAE. Additionally, the staff was educated on the importance of regular self-examinations at home, underscoring the significance of early detection.


Breast Cancer Awareness Month, celebrated every October, is a pivotal annual campaign dedicated to shedding light on the prevalence and impact of breast cancer. With more than 2.3 million new cases reported annually, breast cancer is the most common cancer worldwide. Alarmingly, in 95% of countries, breast cancer ranks as the leading or second-leading cause of female cancer-related fatalities. A salient fact that cannot be overlooked is that being female is the most pronounced risk factor for breast cancer.


Aubrey Heldt, the General Manager of Kanoo Travel Dubai, remarked, "Our 'Wear Pink to Work' Day and associated activities were an endeavor to join the global community in the fight against breast cancer. By raising awareness and promoting early detection, we can save lives and support those impacted by this disease. Our team's dedication and participation testify to our commitment to social responsibility."

Kanoo Travel Dubai continues to champion social causes and actively engage with the community meaningfully. As Breast Cancer Awareness Month extends throughout October, the company stands firmly in its resolve to spread awareness and encourage proactive health measures to combat this prevalent disease.


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For media inquiries, please contact: Cristina Magallon
Public Relations & Social Media | Communications 
Marketing Department | Tel. +971-4-393 3633 

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