The Kanoo Group, one of the largest
family-owned business conglomerates in the region, has launched its new and
enhanced website (www.kanoogroup.com) in a bid to mirror its steadfast commitment to continuously
integrate innovation in accelerating the UAE’s economic diversification.
The move, led by its Marketing
Department, aims to reflect the Group’s strategy to blend its agenda towards
digital innovation and its commitment to highlight the importance of human
connections.
As the company remains committed to
dominating and conquering the industries it is engaged in across the region,
The Kanoo Group remains steadfast in its goal still remind everyone about the
true essence of humanity as the main core of its business operations.
Every business is created with the goal
of reaching utmost success, and technology and digital means have been greatly
utilized to ensure this. Especially during the pandemic that hit the world, the
prolonged period of communal isolation made the world completely dependent on
devices in order to seek connections.
In the recent years, more people have
engaged in the online sphere than ever, with a significant portion of daily
interactions mediated by gadgets and devices.
For The Kanoo Group, its Marketing
Department analyzed the visitors’ behavior and interactions with its website
and social media platforms. With this, the department came up with unique ideas
on how to incorporate a glimpse of human touch on the new website.
In addition, research also shows that
brands that utilize more ‘human’ features on their websites tend to attract
greater trust. Study conducted by Sprout Social—an American software
company—noted that 65% of consumers feel more connected to brands that with
content that humanizes an otherwise faceless brand, and they want the people
behind the brands doing the posting. This is because people feel more easily able
to build a close relationship with them, giving them the impression that the
brand genuinely cares about their needs.
The enhanced website is anticipated to generate more progress to The Kanoo Group’s stout online presence. Prior to this new website, The Kanoo Group already enjoys 8 million page views on the website, while its blog has already generated 311,495 impressions and total page views. In terms of social media, The Kanoo Group has generated 153,200 followers on LinkedIn, with mobile page views reaching over 8,000 a month.
