The Kanoo Group has pledged AED 500,000 to the "Life Endowment" campaign, reinforcing its commitment to social responsibility and sustainable healthcare for individuals with chronic illnesses.
Operating under the slogan "With You For Life," the campaign aligns with the UAE Year of Community, as announced by President His Highness Sheikh Mohamed bin Zayed Al Nahyan. This strategic timing underscores the initiative's connection to national priorities of community development and social cohesion.
Addressing Healthcare Accessibility
The Kanoo Group's contribution directly addresses a critical gap in healthcare accessibility. For patients lacking access to affordable treatment, the endowment provides a crucial safety net that extends beyond traditional charitable giving.
"Healthcare is a fundamental right, not a privilege," said Mishal Kanoo, Chairman of The Kanoo Group. "Through the Life Endowment campaign, we're not just providing immediate support—we're building a sustainable foundation that will serve our community's most vulnerable members for generations to come. This investment reflects our deep-rooted belief that businesses have a responsibility to be catalysts for positive social change."
Investment-Driven Sustainability
The endowment operates on an investment model designed to generate long-term returns. Rather than depleting donated funds, the campaign invests contributions to create a perpetual income stream that will support healthcare programs indefinitely. This approach ensures the financial sustainability of essential medical services while maximizing social impact.
Proceeds will specifically target treatment costs and comprehensive health support for patients with chronic diseases and People of Determination—the UAE's term for individuals with disabilities.
Reviving Traditional Philanthropy
The Life Endowment campaign represents a modern revival of traditional endowment concepts as tools for community development. By encouraging broad participation and social solidarity, the initiative showcases the UAE community's humanitarian leadership and its citizens' unwavering commitment to positive social impact.
The
campaign's investment-based model ensures that today's contributions will
continue generating support for future generations, creating a lasting legacy
of healthcare accessibility in the UAE.
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